Monday, November 21, 2011

Frozen Yogurt and Twitter

While roaming the pages of Twitter, I came across the official Orange Leaf page. Updates, give aways and chats with customers were litered across the feed.

I decided to look into the Twitters of other froyo franchises.

With just over 34,000 followers, Pinkberry is leading the pack when it comes to social media activity.

     

At the bottom of the followers list is Orange Leaf, with just under 3,000 followers.

With social media in the middle of a growing period, furthering a frozen yogurt business by utilizing outlets like Twitter can only help a growing franchise. 

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