Frozen Yogurt and Twitter

While roaming the pages of Twitter, I came across the official Orange Leaf page. Updates, give aways and chats with customers were litered across the feed.

I decided to look into the Twitters of other froyo franchises.

With just over 34,000 followers, Pinkberry is leading the pack when it comes to social media activity.

     

At the bottom of the followers list is Orange Leaf, with just under 3,000 followers.

With social media in the middle of a growing period, furthering a frozen yogurt business by utilizing outlets like Twitter can only help a growing franchise. 

Frozen yogurt in lyrical form

The frozen yogurt craze hasn't stopped at the boom of frozen yogurt shops around the country. In 2007, female rapper Lady Tigra, released a song called "Sorry Ice Cream"that quickly became the official song of the Pinkberry chain.

Although a music video was never created, the song can be heard on youtube.

With lyrics that start with chanting P-I-N-K-B-E-R-R-Y and end by debating which flavor is the best, the song is obviously a marketing ploy that worked.

Making Pinkberry frozen yogurt at home

Pinkberry, a frozen yogurt chain based out of California, is widely known for their froyo. Now, instead of driving all the way to the closest location in Miami, I decided to make my own. 


Here's an easy to follow Pinkberry frozen yogurt recipe:


What you need:
2 cups Greek Yogurt (strained)
1/2 cup sugar
2 tsp vanilla


What you do:
-Combine all ingredients in a bowl and place in the freezer for at least two hours.
-Place the mixture in your ice cream machine until it's frozen. 


That's it! 

Pinkberry has over 100 stores, most of which are located in Southern California. With only 6 stores in           Florida, making Pinkberry yogurt at home is inarguably cheaper than the gas you would spend.